But the fundamental issue is that companies are looking at the cloud as a source of IT productivity improvements rather than as a source of transformative value-which is more than $1 trillion, by our calculations. As in the adoption of any new technology, of course, hiccups are inevitable. But many are struggling to capture the full value cloud offers. Most companies we know are well into their cloud journeys and understand notionally that the cloud offers a big opportunity. Buckminster Fuller, architect, systems theorist, and inventor To change something, build a new model that makes the existing model obsolete. You never change things by fighting the existing reality. Put cloud at the center of your tech strategy
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